Local SEO is a vital component of online marketing for businesses today, and using a topical map can greatly enhance its effectiveness.
So, what is a topical map exactly? It's essentially a network of interrelated topics that organizes your website content in a user-friendly, searchable manner preferred by search engine algorithms.
To ensure your topical map is effective, it should be modeled around your audience's typical search queries. This knowledge can be utilized to select effective keywords that drive organic traffic and create topic clusters.
So, how do you start? Keyword research is the first thing on the agenda. Using platforms like SEMRush or Google Keyword Planner allows you to find high-volume keywords with low read more competition linked to your services or products.
Once your keyword research is complete, design topic clusters around your primary keyword for each webpage. Each secondary keyword should form its own sub-topic, all linking back to the pillar content.
The advantages of using a topical map in a local SEO strategy are far-reaching. Because topical maps help search engine algorithms recognize the relevancy of your website content, it's more likely to increase your site's appearance in search result, thereby driving traffic.
All in all, with a well-planned topical map, you can substantially improve your local SEO and make your website significantly more accessible.